Gone are the days where having the most impressive resume on a piece of paper will guarantee you a spot in the company. As mentioned in my previous blog, first impressions matter and how you present yourself will play a vital role in your chances of getting employed. Countries such as the UAE as well as employers are now looking at video profiles as a part of their recruitment process. Sending out emails to prospective employers are now considered as outdated, and job applicants have started to approach video profiles in ways that a traditional, 2-dimensional profile can’t.
At Careers UAE 2015, a video booth was set up by BigScreen Middle East to provide Emirati job candidates an opportunity to create a lasting first impression on prospective employers, with a new method of assessment and communication for both parties. In this way, employers are able to screen their potential hires faster and better, while candidates get to put their best foot forward.
For fresh graduates who are looking for an apprenticeship or their first professional career, this is a great way to market yourself, especially if you do not have any extensive work history. Not only will this display your communication skills, it will also allow potential employers to see your personality, confidence and attitude — all the traits that can make you a strong contender for the job, and help you stand out from the competition.
Competing with hundreds of candidates is tougher than ever, so here are 5 key steps to help you achieve the best video profile:
1. Professional Attire Only, Please
Like any other job interview, first impressions count. The moment you walk into the room, your hiring manager would have already started screening you — to see if you’re fit for the job. The difference between pictures on traditional Profiles and Video Profiles are the dimensional view of each: traditional Profiles only show ⅓ of the applicant’s outlook, while Video Profiles show almost half or sometimes a full view of the applicant.
So dress well. This doesn’t mean dressing smartly on the top half, and wearing shorts for the bottom half. Remember, even if it’s a video interview; it’s always a good practice to treat it like a job interview in person. This will not only put you in the mindset of being a professional employee, but it will also leave a good impression of you. Always be smart – ironed shirt, tie, etc.
2. K.I.S.S (Keep It Short and Simple)
When recording a video, remember to always keep it short and simple. It’s important to take note that the first 60 seconds is the only time frame that should matter to you. As this is the exact amount of time where you grab the most attention, you should have your 60 seconds well-planned in advance.
Always write a script first and rehearse to ensure it is exactly what you want to portray about yourself to your prospective employers. By following a script, this will help you cut down on rambling and get to the point more effectively. If you’re still unsure, get your family and friends to review a rehearsal first, before recording your final video. Also, always keep your video recording up to 3 minutes max.
And practise, practise, practise.
3. Be Aware Of Your Body Language
Treat your Video Profile as you would a job interview. Don’t fidget and stutter. If you find yourself stuck in between sentences, compose yourself and repeat the whole sentence again. Since it is a video profile, you have more than enough time to re-shoot and plan your profile, as compared to a job interview.
Another way to overcome this is to present with confidence. Not only will you be more assured about your abilities, but you will also be able to clearly relay your understanding on what you can bring to the role. The confidence that you have in your abilities instils a similar confidence in the hiring managers watching your video.
4. Be Creative
Unlike traditional Profiles, video Profiles have no standard format. This means you can present yourself as creatively as possible. For example, if you’re applying for a job as an animator, it will make more sense if you include graphics in your video to showcase your skills.
As seen in the example here, Nick Belling spent close to 4 days perfecting his video PROFILE before sending it out to prospective employers. This includes re-editing and re-shooting scenes that did not comply with his creative vision. And it worked as he won the job he wanted. So don’t be afraid of showing off your creativity and think out of the box.
5. Always Review Your Video
Continuing from earlier points, always review your video before sending it out. The last thing you want to do is to ruin your chances of getting employed by prospective employers. These include scenes that could be distracting to the viewers such as background noises of your dog barking, incessant phone ringing, etc. Inaudible audio and blurry image quality reflects badly and highlights a lack of attention. Hence it is always important to review, get feedback from peers, family and friends and work towards the best version possible.
While more companies are slowly embracing video Profiles, traditional Profiles are still the industry norm for a job application requirement. A well written resume is still going to provide enough information for a hiring manager to determine if you’re the right candidate for them.
A video profile helps you stand out, and ultimately gives you the best opportunity of getting your foot in the door.
Employers love the speed and accuracy and efficiency Video Profiles offer their recruitment process.
“Most people retain 95% of the message in a video compared to only 10% of what they read in text” – Insivia